• News Release

MotionPortrait’s AR Makeup Simulator Provided by Rikei  Adopted for Use at FANCL GINZA SQUARE

Rikei Corporation (Head Office: Shinjuku-ku, Tokyo; President & CEO: Satoru Isaka; hereinafter “Rikei”), is pleased to announce that FANCL CORPORATION (Head Office: Yokohama City, Kanagawa; President & CEO, Representative Director: Kazuyuki Shimada; hereinafter “FANCL”) has adopted the AR* Makeup Simulator from MotionPortrait, INC. (Head Office: Shibuya-ku, Tokyo; CEO: Takehiko Terada; hereinafter “MotionPortrait”) for use at FANCL’s main store, FANCL GINZA SQUARE.

*AR: Augmented Reality. A technology that synthesizes and displays computer-generated information on actual images input from a terminal such as a camera.

Background to introduction

During 2019, FANCL deployed the AR Makeup Simulator using MotionPortrait’s photographs at its stores across Japan, to improve customer service with tablets and promote seasonal makeup linked to quarterly magazines.
With the reopening of FANCL GINZA SQUARE, FANCL has adopted MotionPortrait’s AR Makeup Simulator, which offers a more realistic makeup experience, to attract customers to its physical store. The deciding factors for the selection were the ability of AR Makeup Simulator to reproduce FANCL’s natural colors, and its cost-effectiveness.

Product overview

The AR Makeup Simulator allows customers to try on makeup using a tablet. Its original face recognition technology accurately recognizes each part of the human face and creates a highly realistic simulation, as if customers were applying make-up in front of a mirror. Since it is easy to try on makeup with the simulator many times, beauty experts can make a wide range of suggestions in a limited time. The AR Makeup Simulator supports English and Chinese (simplified and traditional Chinese characters), enabling it to appeal to a wide range of customers.


  • AR technology with high texture and color reproduction
  • High-precision simulations with no misalignment or distortion
  • Intuitive and easy-to-use user interface
  • Quick response and operability of touch operation, enabling speedy customer service
  • Close compatibility with product information

Future development

Considering the impact of COVID-19 on customer service at physical stores, Rikei will propose solutions such as a make-up simulator using a smartphone app, as well as a solution that integrates MotionPortrait’s technology with anthropometric 3dMD data, another Rikei business.


Since its establishment in 1980, FANCL has developed and sold “additive-free” products such as skin care, makeup, hair care, and body care that contain no ingredients including preservatives and fragrances that might stress the skin. FANCL also develops and sells highly distinctive health foods such as supplements, harnessing the technological capabilities of its R&D department.

Address 89-1 Yamashita-cho, Naka-ku, Yokohama City, Kanagawa
Paid-in Capital JPY 10,795 mil.
President & CEO Representative Director:Kazuyuki Shimada
Business Research and development, manufacturing and sales of cosmetics and health food products

About MotionPortrait

MotionPortrait’s solutions have an extensive track record with cosmetic manufacturers and eyewear retailers, as applications for over-the-counter sales using tablets, and as simulators on e-commerce sites. MotionPortrait also provides a wide range of technologies for advertising, campaign use, and middleware for games, mainly in the entertainment field.

Address 4-11-9 Ebisu, Shibuya-ku Tokyo
Capital JPY 50 mil.
CEO Takehiko Terada
  • 3D Technology Development
  • Smartphone App Development
  • Middleware Licensing
  • Development using AI Technology
  • Contents Business
  • Internet Advertising

About Rikei Corporation

Established in 1957, Rikei Corporation is a solution provider for the IT and electronics industries.
Rikei offers a wide variety of solutions centered on the world’s cutting edge technologies and advanced products in the fields of system solutions, such as entrance exam and educational affairs systems and IT infrastructure, business strategy, and information security solutions. It also provides network solutions, such as satellite communication data transfer systems, digital video transfer systems, network systems for telecommunication operators and other private companies, wireless access systems, and disaster management information systems. In addition to solutions, Rikei provides electronic components and devices, such as high frequency components, high performance adhesives for industrial use, testers for automotive audio and navigation equipment, power grid analysis systems, defense-related machinery and security systems.

Headquarters Address: Shinjuku Nomura Building, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-0535, Japan
Capital: 3,427 million (as of the end of March, 2020)
President & CEO: Satoru Isaka
Field of Business: Sales of the following;
  • System Solutions
  • Network Solutions
  • Electronic Components & Instruments
Corporate URL:

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DX Group.Business Innovation Department

Tel: +81-03-3345-2170(dial-in)