2009.11.04
RIKEI BUILDS AN e-COMMERCE SITE FOR "Nutri System J-Diet," WHICH IS A DIET PROGRAM, FOR HOUSE FOODS' HEALTH FOODS BUSINESS.
Rikei Corporation (Head Office: Shinjuku-ku, Tokyo, President & CEO: Katsuei Aoyagi) would like to announce it has built and delivered a diet program sales site "Nutri System J-Diet" to House Foods Corporation (Head Office: Chiyoda-ku, Tokyo, President & CEO: Hirohito Uragami), which uses an e-commerce system "ATG Commerce" developed and produced by ATG based in the USA.
House Foods Corporation concluded a licensing agreement with Nutri System Corporation (Note 1 below) based in the USA to strengthen its health foods business and mail-order business, starting to sell a diet program "Nutri System J-Diet, which combines alternative food products and "user support" such as counseling services from October exclusively for sales through its mail-order business channel.
House Foods Corporation highly evaluated and adopted "ATG Commerce," citing the following merits as the reasons for its adoption of it - it contains a very powerful marketing support function as well as a configuration function allowing for various food products choices which consider nutrition balance, and meets complex functional requirements matching the profile of each individual subscriber, and it is the most suitable software product available on the market in building complete e-commerce environment.
Rikei plans to sell a total 10 sets of similar system per year, including those for other industries which have similar needs. We also plan to actively sell site security analysis systems which use IBM's industry standard application vulnerability evaluation tool "Rational AppScan" which is designed to prevent data leak and/or data modification attempts from outside.
About House Foods Corporation
Field of Business: Food Production & Processing, etc.
Head Office: 6-3 Kioicho, Chiyoda-ku, Tokyo 102-8560
Established: June 7, 1947
Capital: Yen 9.94832 billion
President & CEO: Hirohito Urakami
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG, CEO: Mr. Bob Burke) is a leading provider headquartered in Cambridge, Massachusetts in the market of products and relevant support services for e-commerce. Its products feature eCRM-based e-commerce, CTI, Knowledge System, Recommendation, CMS, et., forming functions which are helpful for realizing a marketing PDCA cycle. Major customers include P&G, Vodafone, Symantec, BVLGARI, Mercedes-Benz, Hitachi Ltd., Shorinji Kenpo and many others. These products are adopted globally by many major companies. Typical ATG license fee for a package ranges from Yen 50M. For detailed information about ATG, please visit http://www.atg.com.
<Note 1: About Nutri System Corporation>
Head Office: USA
CEO: Joe Redling
Nutri System Corporation is a leading mail-order company which sells food products based on diet programs with sales of $680 million for 2008. It is a highly evaluated by major journals in the USA as follows, attracting wide attention.
- 2006 No. 1 among Best Small Companies awarded by Forbes
- 2007 No. 1 among companies attaining the fastest growth awarded by Fortune
- 2008 No. 1 in the Food and Medicine Section awarded by Internet Retailer
* Company names and product names are trademarks or registered trademarks of each company.
Rikei Corporation
About this news release:
SI Development Group, Technical Development Dept:
+81 3 3345 2478 (dial-in) Terao, Fujimoto
URL: http://www.rikei.co.jp/product/ja/97.html
About our business in general:
New Business Development Dept.:
+81 3 3345 2180 (dial-in) Uchiyama
